Popular Louisville Fruit Market Moves Location to the East End as Part of New Business Strategy
Popular Louisville Fruit Market Moves Location to the East End as Part of New Business Strategy
Updated: 2:33 pm EST Jan 21, 2023
A local grocer is introducing a new business strategy, which begins with moving one of his stores, according to Louisville Business First. Paul’s Fruit Market plans to move its current store at 4946 Brownsboro Road to a new building at 4966 US 42. It’s only getting further down the road, but Director of Operations Ben Coomes said the new space will allow the longtime Louisville grocer to introduce a new business approach. “We’ve been in that existing store for, I think, close to 50 years,” Coomes said. “We just added so much stuff that we’re out of space.” Coomes said the store started out by selling produce, but has since added offerings like a deli, gourmet items, gift baskets, plants, catering and more. . With the new location, Paul’s will add even more options such as prepared meal kits and to-go selections. It will also have covered parking. Paul’s Fruit Market has four retail operations in Louisville: Brownsboro Road, Taylorsville Road, Chenoweth Lane, and Shelbyville Road. Coomes said most stores are around 5,000 to 6,000 square feet. The larger plan for its new US 42 store allows the company to change its layout and introduce new offerings. “This is, in a way, a prototype,” Coomes said. “This is the first store where we really took the time to say, ‘We’re through this. What exactly is our business model? Do we want to change something? What do we want to do for the next 20 years?’” Coomes said the store is expected to be open in the fall. The Brownsboro location will remain open until the new grocery store is up and running. To learn more about Paul’s Fruit Market and its move to a new location, you can read the full Louisville Business First article here.
A local grocer is introducing a new business strategy, which begins with the relocation of one of his stores, according to Louisville Business First.
Paul’s Fruit Market is planning to move its current store at 4946 Brownsboro Road to a new building at 4966 US 42. It’s moving later, but COO Ben Coomes said the new space will allow the Louisville grocer to present a new approach. of business.
“We’ve been in that existing store for, I think, close to 50 years,” Coomes said. “We just added so much stuff that we’re out of space.”
Coomes said the store started out by selling produce, but has since added offerings like a deli, gourmet items, gift baskets, plants, catering and more. With the new location, Paul’s will add even more options such as prepared meal kits and to-go selections. It will also have covered parking.
Paul’s Fruit Market has four retail operations in Louisville: Brownsboro Road, Taylorsville Road, Chenoweth Lane, and Shelbyville Road. Coomes said most stores are between 5,000 and 6,000 square feet.
The larger plan for its new US 42 store allows the company to change its layout and introduce new offerings.
“This is, in a way, a prototype,” Coomes said. “This is the first store where we really took the time to say, ‘We’re through this. What exactly is our business model? Do we want to change something? What do we want to do for the next 20 years?’”
Coomes said the store is expected to be open in the fall. The Brownsboro location will remain open until the new supermarket is up and running.
For more information on Paul’s Fruit Market and its move to a new location, you can read the full Louisville Business First article here.