Margot Robbie has had back-to-back flops with Amsterdam and Babylon, but she’s still one of Hollywood’s biggest draws.

Its actual box office performance tells a complicated story. According to thenumbers.comRobbie has appeared in 25 films, with a combined box office of $3.223 billion, with an average gross of $134.284 million.

For the 16 films in which his role is classified as “leading lead or ensemble,” the average rises slightly to $139.46 million. But two of those movies – The land of the dreams Y Terminal – were largely streaming titles and didn’t open in US theaters at all. If they are excluded, the average rises to more than $159 million per movie.

The combined star power of John David Washington, Christian Bale and Margot Robbie wasn't enough to make Amsterdam a success.

The combined star power of John David Washington, Christian Bale and Margot Robbie wasn’t enough to make Amsterdam a success.Credit:20th century studies

For comparison, Scarlett Johansson is the most bankable star in the world according to The Numbers, with a worldwide collection of 14.523 million dollars in 32 films in which he is the lead or ensemble lead. That’s an average of $453.836 million per movie.

But much of that success is due to the Marvel Cinematic Universe. Take those movies (eight in total) out of the equation, plus the Netflix movie marriage story, which received only a very limited theatrical release, and the average gross for the remaining 23 titles is $169.524 million. In other words, about $10 million (about 6 percent) better than Robbie’s.

However, Gross only tells us so much. Amsterdam Y Babylon they are considered flops because they cost a lot to make (about $80 million each) and to market (probably about half that amount). me, tonyon the other hand, it cost about $11 million and netted nearly $54 million, a very decent return (and remember, these numbers are only for the film’s cinematic life: sales to TV, airlines, streamers, entertainment at home and the like can double that shot). Birds of preywhich she produced cost $84.5 million and grossed $205 million, which wasn’t a lot of money once marketing costs are included, but it was far from a flop.

It’s not just that the figures can be cut in different ways. They just don’t tell the whole story when it comes to Robbie either.

Margot Robbie as ice skater Tonya Harding in I, Tonya, for which she was nominated for a Best Actress Oscar.

Margot Robbie as ice skater Tonya Harding in I, Tonya, for which she was nominated for a Best Actress Oscar.

At just 32 years old, she is a prolific filmmaker, both on and off the screen. Since her breakthrough in Hollywood in the Martin Scorsese film The wolf of Wall Street (2013), she has appeared in 23 films (including voice work), with two more slated for release next year. Since the general rule is that about 80 percent of all Hollywood productions lose money at the box office, most likely many of them are “flops.” However, as this academic study points outWhen all sources of revenue are accounted for, the success/failure ratio is reversed, and about 80 percent of all pitches ultimately turn a profit.

As a producer, Robbie seems to have a strategy of mixing in mass-market products like the Harley Quinn movies and the upcoming Barbie with niche titles like me, tony Y promising young woman, each of whom won an Oscar. Through Lucky Chap, the company she runs with her husband Tom Ackerley, she has produced three television series and five films, her sixth being, Barbieto come next July.

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There is certainly a lot at stake. Barbiea 100 million dollar film directed by Oscar winner Greta Gerwig, starring Robbie, and in which the idea that a feminist worldview can be merged with the most commercial properties will be tested.

But the fact that she’s been in two flops made by others doesn’t prove that Margot Robbie is on the slide. It just proves that she, like Brad Pitt, Tobey Maguire, Christian Bale, John David Washington, Taylor Swift and everyone else involved, especially the auteurs behind the movies, were not able to persuade people to go to the cinema to see them .

According to imdb, Lucky Chap has another 20 productions in various stages of development. Not all of them will be made, of course, and not all of them will be hits. But that pipeline gives Robbie a real chance to ensure that his place in Hollywood lasts well beyond the short attention span of the latest round of Internet talk.

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