Intel 12th Gen Alder Lake CPUs See 10% Price Hike, 13th Gen Price Hike Imminent

Last year Intel reported that it planned to increase the prices of its CPUs, including 12th generation Alder Lake CPUs. The decision was to take effect in the fourth quarter of 2022, but it seems that the price hike has finally arrived, although we are at the beginning of 2023.

Intel Kicks Off 2023 With Up To 10% Price Hike On 12th Gen Alder Lake CPUs, 13th Gen Chips Will Get More Expensive Too

The price rise can already be seen in Intel Ark website where most 12th generation Alder Lake CPUs have been affected. This is still a small increase compared to the Price rise of ‘up to 20%’ what Intel has planned for other PC components, but despite that, what makes this a bit harder to swallow is the fact that the price increases make the 12th-gen Alder Lake lineup much more expensive. More expensive than the 13th Gen Raptor Lake line, though the latter offers better performance, more cores/threads, and cache.

I would say the other thing is that we have a nice set of products coming out over the course of the second half of the year. And I think we’re operating with the wind in our sails in terms of product offerings across all of our businesses. And then thirdly, we’re increasing prices, and prices generally go into effect in the fourth quarter. We’ve done a fair amount of time.

We will also see more price improvements in CCG than DCAI. Both are — we’re adjusting prices, but prices are more meaningful in CCG. And that also gives CCG a boost in the latter part of the year.

david zinsnerIntel CFO

According to prices on the Intel Ark website, the Intel Core i9-13900K has been affected by the largest price increase of +$59 USD. This is still within the range of +10% increase, but due to the high cost this chip has already been tagged with, it has the largest cost increase. The same goes for the card with all 12th gen Alder Lake chips, but it’s worth noting that this price increase wouldn’t just be limited to 12th gen chips, we’ll see them soon in the Raptor lineup. 13th generation Lake as well.

Intel 12th Gen Updated Pricing (Q1 2023)

CPU name original retail price New suggested retail price Price increase Price difference
Core i9-12900K $589 US $648 US +$59 10.0%
Core i9-12900KF $564 US $620 US +$56 9.93%
Core i9-12900 $489 US $538 US +$49 10.0%
Core i9-12900F $464 US $510 US +$46 9.91%
Core i7-12700K $409 US $450 US +$41 10.0%
Core i7-12700KF $384 US $422 US +$38 9.90%
Core i7-12700 $339 US $373 US +$34 10.0%
Core i7-12700F $314 US $345 US +$31 9.87%
Core i5-12600K $289 US $318 US +$29 10.0%
Core i5-12600KF $264 US $290 US +$26 9.85%
Core i5-12600 $223 US $245 US +$22 9.87%
Core i5-12500 $202 US $222 US +$20 9.90%
Core i5-12400 $192 US $211 US +$19 9.90%
Core i5-12400F $167 US $184 US +$17 10.1%
Core i3-12300 $143 US $157 US +$14 9.79%
Core i3-12100 $122 US $134 US +$12 9.84%
Core i3-12100F $97 US $107 US +$10 10.3%

Major outlets have yet to adjust their prices as the Intel Core i9-12900K can still be found for $409-$407 US at newegg, Amazon, Best Buy & Microcenter. This is likely due to the old fees and the stock they were purchased with, but as soon as new stock starts arriving we will see price adjustments.

We think this price increase can potentially affect Intel’s customer side of the business, which has come a long way against AMD in recent quarters. PC manufacturers are still reluctant to buy the newer Ryzen 7000 CPUs and are still building PCs with Ryzen 5000 chips due to the higher costs associated with not only the CPUs but also the platform itself. The Upcoming Intel B760 boards launching today will also get a 10% price increase but it will still be cheaper than AMD’s B650 motherboards, which are limited to DDR5 memory support only.

news source: tomshardware

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