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Have you ever felt like you personal brand story something is missing?
You may have noticed that every other brand story presents an immense challenge, but without a fight to share yours, you wonder if you need to amplify the events of your life to make your story more powerful.
If you’ve already tried it, it’s likely to feel inauthentic. You’re not alone. When we see these fighting stories everywhere, it can seem our History should be like that too. But that is not the case at all.
With a strong story, you can seamlessly resonate with your audience and be recognized as a thought leader. But the secret to making it more powerful lies in your authentic history…is not a model that amplifies challenges just to connect with your audience.
Read on to discover the best way to adopt your favorite hero’s journey model and write an impactful bio that wins the love and trust of your audience, even if you don’t have a dramatic event or immense challenge to build it around.
The Hero’s Journey Trap
Have you seen the classic hero’s journey: the hero You are called to adventure, discover a guide, face a challenge, experience a profound transformation, and return to the world with new gifts or ideas.
While a great model, initially curated by the author and professor Joseph Campbell, however, it presents a catch. Over time, it has led people to believe that a story isn’t powerful or engaging unless it involves great challenge or adversity; like a traumatic car accident, a chronic illness, a troubled divorce, falling into poverty; the list goes on.
We see it all the time: those inspiring stories about overcoming difficulties, and when they’re true, they can have a huge impact! But, the challenge is within those who do not carry a history of trauma or monumental challenge.
They end up trying to make their story “more exciting” by overdramatizing their life eventswhich can do more harm than good.
The truth about creating a powerful brand story
When I was planning a novel in 2014, I found myself trying to force an element of evil into my story. It just didn’t come naturally, yet I considered it essential!
I blindly approached one of my favorite fiction writers of all time: Richard Bach. To my surprise, he answered me! I was beyond excited! Here was his advice:
“Your stories can simply say that your characters want to live a simple and peaceful life. What came between them and that life, and what did they do to find their way over the cliffs? How is your heroine different from the others? What does she do? Does she think and dream? What kind of wind carries her towards her dream, and what currents divert her from her course? How does she change, from chapter 1 to chapter 20?
The forces of evil, the bad guys, are for writers who write for what they think their readers want… You don’t need evil to tell a beautiful story.”
Reflecting on this, I recognized how it applies perfectly to personal brand stories. You will see, You they are the character, and the dramatized challenges are the evil forces we feel are necessary.
So despite the known storiesyour story need not imply this to be influential.
Do you want proof? Many thought leaders have made a significant impact with their unique gifts and messages without focusing on their challenges. Such as:
- Maria Forleo; that she followed her desire to go against the grain and pursue more pleasure after acknowledging that she was not satisfied;
- Jay Shetty; who followed his inspiration after meeting a monk and not resonating with the route his student friends were taking;
- Preston smiles; who followed her innate desire to share love and happiness, care for others, and do “great things.”
Everyone faces challenges, but not all transformation stories are filled with heavy, extraordinary events, and despite popular opinion, they don’t need to be. You can just run with a different story; driven by desires, dreams, intuitions and realizations.
How to Write a Killer Bio (Without Amplifying the Events of Your Life)
Now you can develop your most genuine personal brand story, without falling into the trap of feeling the need to dramatize everything. Follow the directions below and include them in your transformation story.
1. What was your chapter 1?
Reflect on where it all began, who you were, and what your life was like. This is the part that will resonate the most with your audience who knows this world well.
2. What came between you and your dreams?
Everyone faces problems and obstacles, big or small. What stopped you from creating the life of your dreams in the beginning?
3. What “wind” carried you towards your dream?
Before looking for a new path, you were called to action, to adventure. What was the last straw that made you make a change? This could be a moment, a realization, or just your longing wishes.
4. What helped you find your “way through the cliffs”?
Who and what helped you cross the line? Identify mentors, guides, books, or practices that helped you deliver information to your audience, and connect the dots with you and your offer.
5. What “currents” took you off course?”
What challenges arose that might have gotten in the way of your success? For some, this is rock bottom; for others, it is simply a deeper insight or understanding that makes turning back no longer an option.
6. How did you change because of your success “from chapter 1 to chapter 20”?
Reflect on your transformation and highlight what changed for you, internally or externally. This transformation can occur over time or at a precise moment.
7. What gifts do you now have to share with the world?
Look at where you are today and what you have ‘come back’ with: new insights, wisdom, gifts, experience, or purpose. What are you here to do, who are you here to serve, and how?